ICON 4X4
2019

ICON 4X4

CREATING AWARENESS AND DEMAND FOR A BRAND WITH A LIMITED PRODUCTION OF 24 PER YEAR.

ICON IS THE WORLD’S MOST EXCLUSIVE 4X4 – WITH A BASE PRICE OF $225,000, AND FULLY LOADED APPROACHING $300,000. HOWEVER, THE OUTWARD EXPRESSION OF THE BRAND WAS NOT ON PAR WITH THE QUALITY OF THE VEHICLES.

SLIGHTLY MODIFIED BRANDMARK. NEW TAGLINE.

SLIGHTLY MODIFIED BRANDMARK. NEW TAGLINE.

CLEAN, MINIMAL DESIGN, EXTREMELY INTELLIGENT COPY AND ATTENTION TO DETAIL
MAKE THE RESPOSITIONING CAPTIVATING AND WILL MAKE IT SO FOR YEARS TO COME.

50% INCREASE IN WEB TRAFFIC AND TIME SPENT ON SITE – AND INCREASED INTEREST FROM
PROSPECTIVE BUYERS. EVEN IN CHALLENGING ECONOMIC CONDITIONS, ICON BRAND SALES ARE EXPLOSIVE.