BMW MOTORRAD
2019

BMW MOTORRAD

PERFORMANCE ART.

THE CENTRAL DESIGN PRINCIPLE INFORMING MAMUS’ WORK WAS TO PRESENT THE MACHINERY AS ART. DEVOTED RIDERS UNDERSTAND IMPLICITLY THAT, UNLIKE A CAR, WHOSE INNER WORKINGS YOU CAN HIDE UNDER A HOOD, MOTORCYCLES WEAR THEIR INSIDES ON THE OUTSIDE. NOT ONLY MUST THE MACHINE MEET ENGINEERING REQUIREMENTS, BUT IT MUST ALSO CONFORM THESE FEATS OF ENGINEERING INTO A BEAUTIFUL SCULPTURE CAPABLE OF HURTLING A RIDER TO WELL BEYOND ONE HUNDRED MILES PER HOUR. 

PRIOR TO FOUNDING MAMUS,  JOHN MAMUS WAS CO-FOUNDER/CREATIVE DIRECTOR
AT MERKLEY ID/MERKLEY + PARTNERS IN NEW YORK FOR BMW MOTORRAD.

DESIGN OF THE PROLOGUE FOR THE ART OF THE MOTORCYCLE BY GUGGENHEIM LAS VEGAS.

MAMUS LED A TEAM TO CREATE A 2,000 PAGE WEBSITE FOR
BMW MOTORRAD THAT HAD THE MOST COMPREHENSIVE HISTORY
OF THE MOTORCYCLE IN ONE PLACE.

next