Derringer Cycles

Derringer Cycles

Derringer Cycles, based in Los Angeles, designs and manufactures an updated version of a classic 1920's board track cycle. Our assignment was to completely overhaul this brand to help increase sales.

Creative: New Identity and brand system, visual positioning, collateral and stationery system, copy development, video, ecommerce website redesign at www.derringercycles.com.

"Sales and inquiries have dramatically increased with the completion of the work...through the roof"

Adrian Van Anz, founder, Derringer

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Derringer Cycles

The iconic D symbol, designed by Adrian Van Anz and augmented by us, is a cornerstone of this contemporary and clean repositioning.

Working with LA based shooter Pablo Aquilar, we captured the beauty of the machine and turned it into an object of desire. The visual repositioning for Deringer was driven by photography.

Wordpress site with simple ecommerce solution.