BMW MOTORRAD

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Mamus led the design team responsible for building BMW’s U.S. motorcycle website. Bold design combined with intuitive site architecture and authentic applications like completely uncensored rider’s boards, opens a dialogue with BMW. Now the brand knew its riders in person. And while some of the comments were initially harsh, BMW responded respectfully, making changes to help the brand win affinity among younger riders across the country. In addition to the interactive work, Mamus also designed the BMW Edition prologue for the Guggenheim’s “The Art of the Motorcycle” as well as a number of integrated web/print BMW series launches in the U.S. This work is from Mamus’ tenure at Merkley ID.

everything (ID, print, web, more)
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