A POLITE "NO" TO THE CONVENTIONAL AGENCY CONSTRUCT

MAMUS is formed around the creative vision of John Mamus. Founded as OSNOVA in September 2007, and renamed MAMUS in January 2009 — the agency has worked on identity systems, branding, web design, environmental graphics, print collateral and advertising campaigns for clients such as FILA, ICON 4X4, Richemont, Sears, Healdsburg California, Vivox, G2, Campagna, The Canadian Government and many more. The creative portfolio presented here is a small, but deep sample of the work we do.Before John Mamus founded the agency, he was Creative Director for Global Communications at FILA where he worked on repositioning and rebranding it globally. All brand touchpoints were either designed or directed by Mamus — from hangtags and packaging to advertising and websites. The "l'arte nello sport" (art of sport) campaign was run in all markets across the globe and transcended cultural and linguistic barriers with emotive imagery and smart composition.

Previous to his work at FILA, Mamus was co-director and founder of Merkley+Partners interactive and design group — MerkleyID — where he helped launch jetBlue Airways. He has also had director level positions in New York agencies Young & Rubicam, Ogilvy and Deutsch. Managing Partner and co-principal is Masako D. Mamus, whose pedigree in the fashion industry includes executive level positions at HMX working with such brands as Krizia, Burberry, Hilfiger and Dior — as well as merchandising for the iconic Italian brand C.P. Company.

BIG BRANDS, BIG EXPERIENCE

Our experience reads like a who's-who of top global brands such as Mercedes-Benz, BMW, Starwood Resorts & Hotels Worldwide, Pfizer, Maybach, Skyteam, IBM, Jaguar — as well as small but iconic brands such as Japonica, Bigelow's, Michael Muller, MacDonald Media, Campagna and ICON 4x4. Mamus and team have perfected the art of creating brands from strategy — some of them are Bloom, 2040 Lofts, Jake Paulsen, SAM, Japonica, Fe, Kqool, zx kitchen, C3 — everything from identity systems, packaging, advertising campaigns to web design and implementation.

COLLABORATORS

We partner with the best technology, intelligence, media partners and production resources to offer our clients a full range of financially responsible outcomes.

Our collaborators include psychologists, strategic planners, broadcast and film producers, 3D visual effects and animation, icon designers and more.

We are proud to partner with The New York Institute of Technology in Old Westbury, NY — who are leaders in advanced computer graphics. They have world-class motion capture imaging, rapid prototyping (up to 12"x12"), 3D facial scanning and more. In recent past they have worked with NASA and The Department of Homeland Security.

CULTIVATING YOUNG TALENT

While we pride ourselves in surrounding ourselves with deep experience and talent, we also pride ourselves on cultivating and refining young talent — many of whom will go on to run their own agencies or established ones. We teach young creative people the importance of strategic thinking, fluency in different media and being able to think independently while respecting other disciplines and other humans of all walks of life, which is tragically absent in today's youth and populus.